Define the success of your company with an unforgettable experience. By creating a culture customers want to come back to, you are developing a loyal customer base. Their loyalty is an advantage for your company that will leave all your competitors in the dust.
So how can you make your customers fall in love with your experience? What will make your company stick out in their mind? Below are 4 ways you can create an unforgettable customer experience.
Don’t Be TOO Efficient
Everything is not always about speed. When you are rushing, important aspects of your experience can be lost. Your goal is to make the customer feel special. That may take extra time to make sure they feel fully satisfied but that added personal touch can make all the difference. It makes the experience more about them individually instead of a buyer persona as a whole.
Look at the Little Details
Giving extra attention to the “unfun” parts of the experience can make a big impact on the overall perception of your company. Focus on what you typically try to avoid and make it great. This could be the billing process or how your product looks when it’s shipped. Customers appreciate the little added detail and that is often what they remember most.
Understand Your Buyer Journey
Meet your customer where they’re at in your buyer journey. Your team needs to have a strong understanding of what information the customer needs and what channels to use to distribute that knowledge. Also, by acknowledging their motivations for using your company you are learning how to best appeal to them. It is important to remember to not give the customer the wrong information and the wrong time! You want to educate them, not offend them.
Communicate Clearly
Throughout your entire experience, strive to communicate clearly and openly. Make sure the customer always knows what is currently happening and what the next step in the process is. This builds trust and forgiveness if your company makes an error. If that does happen, admit your fault and confirm the solution in place to fixing the issue.
